Facebook launches Mideast office in Dubai

Facebook Inc. launched its first office in the Arab world Wednesday, aiming to drum up new advertising business from Dubai as investors fret over its struggling share price.

The online meet-up site and other social networking tools were instrumental in connecting activists during the wave of protests and revolutions that reverberated across the region last year.

But Joanna Shields, Facebook’s vice president and managing director for Europe, the Mideast and Africa, said the decision to lay down roots in the region was purely commercial.

“People on Facebook … use it to organize rallies for all kinds of elections around the world,” she said. “We’re humbled by that and we are happy that we can facilitate. But we always downplay the (site’s) role because it’s really the people there who came together and did what they did.”

The office is starting with three employees in Dubai’s Internet City, a business park popular with tech firms including Microsoft Corp.and Google Inc.

Facebook’s website lists some 30 offices globally.

The aim is to attract more ad sales by targeting the 45 million users that Facebook says it has across the Middle East and North Africa.

Executives declined to say how much revenue the region currently generates or what their goals are for the future.

In 2010, Facebook teamed with Cairo-based advertising company Connect Ads to better reach advertisers in the region.

Jonathan Labin, who will lead the Dubai office, said existing advertisers in the region include Dubai-based Emirates, the region’s biggest airline.

The Dubai launch follows Facebook’s May 18 initial public offering at $38 a share, one of the most anticipated stock debuts in history.

The stock had lost 24 percent of its value ahead of the Dubai launch, which was held in the plush Armani Hotel at the base of the Burj Khalifa, the world’s tallest skyscraper.

While the share’s gyrations are a hot topic on Wall Street, Shields said Facebook employees are not fixated on reports about the stock’s slide.

“I don’t even listen to it, to be honest … because I’ve got a job to do,” she said. “I think we’re just getting on with it.”

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Lightest Ultrabook on the Planet? Gigabyte Unveils X11 Carbon Fiber Laptop

When you’re down to fighting over tenths of a pound, claims of “world’s lightest” are more about marketing than utility, but Gigabyte’s X11 appears to fit the company’s billing as such: Gigabyte just confirmed its 11.6-inch MacBook Air-lookalike exists and weighs just 975 grams, or about 2.15 pounds. Contrast with Dell’s top-selling XPS 13 Ultrabook, which weighs about three pounds.

Gigabyte teased the new laptop last week with a promo slide that read “Launch of the Lightest Notebook on Earth” followed by “Conquer the 6th Element” and a launch date of today, May 31. No, not The Sixth Element (a 2006 surfing film/documentary, according to Wikipedia) but the periodic table’s sixth-in-position, i.e. carbon, referring in this case to carbon fiber, an ultra-strong, lightweight material I’m mostly familiar with from when I used to cycle semi-competitively back in the early 1990s and forked over a boatload of cash to buy a road bike made from the material.

Of course Gigabyte then dated themselves by writing “Thus, we have discovered the 6th element.” A little late Gigabyte: Other Ultrabooks, including Dell’s XPS 13, already use carbon fiber, and boutique PC-maker Voodoo PC was building lightweight laptops wholly from carbon fiber back in the mid-aughts (I know, because I owned one). The X11′s also fully carbon fiber, save for the hinge, which is aluminum. Gigabyte touts the strength of carbon fiber as “6 times stronger than that of an aluminum notebook,” though there’s debate about which material is more durable in specific circumstances — some in fact argue that aluminum is the more durable material, especially when heated.

Spec-wise, the 11.6-inch X11 is as thin as it looks: 0.12 inches at its tapered front, 0.65-inches at the back. It sports an unidentified “3rd generation Intel Core” processor (Ivy Bridge), 4GB of DDR3 memory, 128GB solid state hard drive, a Mobile Intel HM77 Express chipset with Intel HD Graphics 4000 (according to Engadget), 1366 x 768 pixel LED, 1.3 megapixel camera, Wi-Fi, Bluetooth, one USB 2.0 and a second 3.0 port, microSD slot, audio in/out and a mini-display port. Interestingly, Gigabyte is touting the X11′s sound playback capabilities — anemic in most laptops this size — as “rich” and “large” thanks to “the large resonator and large diaphragm monomer in the extremely thin chassis.” (We’ll see about that.) You’ll also get a 4730mAh Li-ion sealed battery and a low-key, Apple-style keyboard. Gigabyte says the X11 will range in price from $999 to $1,299 and be “on the market” in July.

The company also announced two other products: The U2442, a lightweight notebook weighing 3.5 pounds with more powerful Ivy Bridge-based processors ($999 to $1,299, on the market in mid-June) and the U2440 notebook, a “light and thin” system that’ll also pack Ivy Bridge as well as discrete NVIDIA graphics (from $699, on the market by the end of June).

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Narmada Wedding Official Photos - ColomboZone.com

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